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- Alaska Statutes.
- Title 4. Alcoholic Beverages
- Chapter 16. Regulation of Sales and Distribution
- Section 15. Pricing and Marketing of Alcoholic Beverages.
previous: Section 10
. Hours of Sale and Presence On Licensed Premises (Standard Closing Hours).
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. Trade Practices [Effective January 1, 2024.]
AS 04.16.015. Pricing and Marketing of Alcoholic Beverages.
- (a) [See delayed amendment note] On premises where alcoholic beverages are sold by the drink, a licensee or a licensee's agent or employee may not
- (1) offer or deliver, as a marketing device to the general public, free alcoholic beverages to a patron;
- (2) deliver an alcoholic beverage to a person already possessing two or more;
- (3) sell, offer to sell or deliver alcoholic beverages to a person or group of persons at a price less than the price
regularly charged for the beverages during the same calendar week, except at private functions not open to the general
- (4) sell, offer to sell, or deliver an unlimited number of alcoholic beverages to a person or group of persons during a
set period of time for a fixed price;
- (5) sell, offer to sell, or deliver alcoholic beverages to a person or group of persons on any one day at prices less than
those charged the general public on that day, except at private functions not open to the general public;
- (6) encourage or permit an organized game or contest on the licensed premises that involves drinking alcoholic beverages
or the awarding of alcoholic beverages as prizes.
- (b) A licensee or a licensee's agent or employee may not advertise or promote in any way, either on or off the premises, a
practice prohibited under (a) of this section.
- (c) This section may not be construed as prohibiting a licensee or a licensee's agent or employee from offering free food
or entertainment at any time, from serving wine by the bottle or carafe or beer by the pitcher with or without meals,
or from including an alcoholic beverage as part of a meal package.
- (d) Notwithstanding (a) and (b) of this section, a licensee or a licensee's agent or employee when acting as a caterer may
offer or deliver free alcoholic beverages to a political, charitable, or educational group or organization.
- (e) [Effective January 1, 2024] A person who violates this section is guilty of a violation.
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