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(a) A postsecondary educational institution may not use any name, label, insignia, or designation which is misleading or deceiving with respect to the nature of the school, its accreditation, programs of instruction, or methods of instruction.
(b) A postsecondary educational institution may not use the term "university," "college," "junior college," or "community college" in its name unless it is accredited and meets the following minimum standards, respectively:
(1) a postsecondary educational institution offering a baccalaureate degree, in more than one academic field area and a graduate degree in at least one academic field and having a dedication to research and the expansion of knowledge as one of its major institutional goals may use the term "university";
(2) a postsecondary educational institution offering a baccalaureate degree in at least one academic field area may use the term "college";
(3) a postsecondary educational institution offering two or more years of work, or the equivalent as provided in 20 AAC 17.060, leading to an associate degree awarded by that institution may use the term "junior college";
(4) a public postsecondary educational institution offering a two year associate degree may use the term "community college"; and
(5) a school or branch of a school, otherwise exempt from regulation by the commission under state law, and substantially owned, operated, or supported by a church or religious organization and exempt from taxation under 26 U.S.C. 501(c)(3) as a religious organization, may use the terms "college" or "university" with terms describing its religious focus, such as "Bible College" or "Theological University," if that school or branch of a school meets the following:
(A) its programs are designed for, aimed at, and attended by persons who hold or seek to learn the particular religious faith or beliefs of that church or religious organization;
(B) its programs are intended to prepare its students to become ministers of, to enter into some other vocation closely related to, or to conduct their lives in accordance with the particular faith or beliefs of that church or religious organization; and
(C) its advertisements, solicitations, and representations to students or prospective students are clearly limited to these purposes, and do not advertise or represent the provision of general educational programs or of their programs as being substantially similar or equivalent to those institutions meeting the requirements of 20 AAC 17.010 - 20 AAC 17.030 and 20 AAC 17.205 - 20 AAC 17.250.
(6) A postsecondary institution not meeting (1) - (5) of this subsection, but whose use of the terms "college," "junior college," "community college," or "university" has been approved by the commission before 11/5/92 may continue to use the approved term.
(c) An institution may only use the term "advanced" in the name of the institution or course title for training, beyond the basic level as determined by the commission, that
(1) enhances or upgrades preexisting professional or occupational skills;
(2) requires as a prerequisite the completion of a basic or intermediate level course; or
(3) is required for advanced licensure by a state licensing board or commission.
(d) Repealed 12/31/2005.
History: Eff. 12/30/77, Register 64; am 11/5/92, Register 124; am 10/11/95, Register 136; am 4/20/2000, Register 154; am 3/1/2002, Register 161; am 12/31/2005, Register 176
Authority: AS 14.42.030
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Last modified 7/05/2006