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Title 13 . Public Safety
Chapter 104 . Alcoholic Beverage Control Board
Section 405. Adulteration, misbranding and false advertising

13 AAC 104.405. Adulteration, misbranding and false advertising

(a) Adulteration, misbranding and false advertising of alcoholic beverages are prohibited.

(b) If a licensee or the licensee's employee or agent sells or serves an alcoholic beverage made with a wine product rather than a distilled beverage, the licensee shall disclose that the alcoholic beverage is "wine based" in all advertising, labeling or descriptions of the mixed alcoholic beverage drink made with a wine product. Advertising, labeling, or making any representation, written or oral, about an alcoholic beverage containing wine in a manner that does or could cause confusion that the beverage contains a distilled beverage when it does not is prohibited.

History: Eff. 11/29/81, Register 80; am 9/11/98, Register 147

Authority: AS 04.06.090

AS 04.06.100

Editor's note: As of Register 166 (July 2003), and acting under AS 44.62.125 (b)(6), the regulations attorney relocated former 15 AAC 104.405 to 13 AAC 104.405, to reflect Executive Order 110 (2003). Executive Order 110 relocated the Alcoholic Beverage Control Board from the Department of Revenue to the Department of Public Safety. The history note for 13 AAC 104.405 carries forward the history from former 15 AAC 104.405.

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Last modified 7/05/2006