9 AAC 05.050. Advertising reductions on items in a group

It is an unfair or deceptive act or practice for any seller to advertise price reductions on a group of differently priced items using phrases such as "as low as" or "up to 50 percent off" which merely identify the lowest reduced price in the group or the highest percentage or amount of price reduction in the group, if the lowest price or the highest percentage or amount of price reduction is not reasonably representative of a substantial number of the varied items in the group. Advertisements are presumed to meet the requirements of this section when the seller

(1) discloses in what way the items advertised at the lowest price or the greatest price reduction are not representative of the varied items in the group, such as by stating what portion of the total group of items are at the lowest price or subject to the greatest price reduction; or

(2) discloses both the highest and lowest reductions in prices for the advertised group; or

(3) states accurately that the prices of a group of items are reduced by a uniform amount or percentage, such as "all sofas 30 percent off."

History: Eff. 4/6/80, Register 74

Authority: AS 45.50.471

AS 45.50.491

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