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Secs. 20 - 900 of this chapter interpret the terms "unfair methods of competition" and "unfair or deceptive acts or practices" as those phrases apply to the public advertisement and in-store presentation of retail goods and services. Secs. 20 - 900 of this chapter are intended to clarify the law applicable to major areas of deceptive advertising practices, but are not intended in any way to limit the application of the Unfair Trade Practices Act, AS 45.50.471 - AS 45.50.561 , to other deceptive practices, not specifically dealt with in this chapter.
History: Eff. 4/6/80, Register 74
Authority: AS 45.50.471
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Last modified 7/05/2006